How Idea Entrepreneurs Can Beat the Market
What do Eckhart Tolle, Amy Chua, Cesar Millan and Barack Obama all have in common? According to John Butman, author of Breaking Out: How to Build Influence in a World of Competing Ideas, the spiritual teacher, theTiger Mother author, the "dog whisperer" and POTUS 44 are all idea entrepreneurs.
What does that mean?
In today's "Ideaplex," or the "profusion of activities, channels, structures, and technologies for the creation, distribution and consumption of ideas," Butman argues that ideas are flowing like never before. Moreover, the supply of ideas is exceeding demand, writes Butman, "to the point of a glut."
And so it is harder than ever for bold new ideas to rise to the surface. So how do the best ideas win out? In the video below, Butman explains how idea entrepreneurs, rather than inventing products or starting and selling companies, are possessed with the desire to "influence current thinking and alter behavior with regard to their particular idea."
Idea entrepreneurs are a force today because they are able to espouse ideas with their own personal narratives and their gifts of expression.
But the most important thing, according to Butman, is to connect ideas to others. As Butman points out, "no idea is totally original, most of us have ideas that add to existing ideas that bring a bit of originality that have our own take on things."
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