Showing posts with label Funding Initiatives. Show all posts
Showing posts with label Funding Initiatives. Show all posts

Friday, August 2, 2013

EMU Project Lead The Way (Update: GM Grant 900K)

GM giving $900,000 to EMU project to boost science, math education in schools

By 
YPSILANTI — General Motors Co. said it's making a three-year, $900,000 gift to an Eastern Michigan University-based project to boost engineering, math and science education.
The grant announced Friday goes to Project Lead The Way.
GM and Eastern Michigan describe Project Lead The Way as a top nonprofit provider of science, technology, engineering and math curriculum materials for U.S. middle and high schools. They say that it's unlike traditional math and science courses because its engineering and biomedical sciences curriculum materials apply "math and science principles in a real-world context."
In Michigan, 122 schools now offer the project's programs in Michigan. GM says its annual $300,000 grant could expand that by 24 schools.

Tuesday, July 30, 2013

Obama Visit to Chattanooga, LIVE today @ 1:30 - Manufacturing & Jobs (STEM & RTTT Investments)


President Obama to discuss jobs during Chattanooga visit

Tuesday President Obama will make a rare trip to East Tennessee.
He'll be in Chattanooga to discuss boosting U.S. manufacturing and high-wage jobs.
The President plans to visit an Amazon facility that packs and ships products. It's part of a larger message about the economy that he's spreading nationwide.
10News Reporter Jim Matheny stopped by the Amazon facility Tuesday morning as they got ready for the event.
The President is expected to speak sometime around 1:30 Tuesday afternoon.
The White House says his speech will focus on jump-starting job growth.
This is the first in a series of speeches about the middle class that the President plans to have over the next few weeks.
Stay with 10News and wbir.com throughout the day for more on his visit to East Tennessee.  A live stream of his visit will begin at 1:30 p.m. on wbir.com.

President Obama To Visit Chattanooga Tuesday

Posted: Jul 30, 2013 7:54 AM EDTUpdated: Jul 30, 2013 7:54 AM EDT

 

CHATTANOOGA, Tenn. - President Barack Obama will be in Chattanooga Tuesday, and hopes to propose a "grand bargain for middle-class jobs."
Obama planned to make his remarks from an Amazon fulfillment center in Chattanooga, one of more than a dozen warehouses operated by the world's largest online retailer, which announced Monday that it would increase hiring. The company said it would add 7,000 new jobs, including 5,000 more at U.S. distribution centers that currently employ about 20,000 workers who pack and ship customer orders. Amazon.com Inc. has been spending heavily on order fulfillment to help its business grow.
"As part of his efforts to focus Washington on the middle class, today in Tennessee the president will call on Washington to work on a grand bargain focused on middle-class jobs by pairing reform of the business tax code with a significant investment in middle-class jobs," Obama senior adviser Dan Pfeiffer said.
Obama planned to tour the packing floor of the Chattanooga warehouse, which opened in September 2011. It is one of the company's largest and newest facilities, with more than 1 million square feet - the size of more than 28 football fields full of merchandise.
The plant was the source of tax controversy when it opened; Amazon originally was granted an indefinite waiver on collecting sales tax in a deal to bring two distribution centers to Tennessee. The state's retailers were outraged that they were put at a competitive disadvantage, and Amazon has agreed to start collecting Tennessee sales tax next year.
Meanwhile, the Tennessee Campaign for Liberty said they plan to protest against Internet Sales Tax, also known the Marketplace Fairness Act, which was written by U.S. Senator Lamar Alexander and supported by Tennessee Governor Bill Haslam.
The White House said Obama wasn't visiting Amazon because of the company's position on taxes, but because it's an example of a successful American business growing and creating more jobs.
Obama proposed last year to overhaul corporate taxes by lowering rates from the current 35 percent to 28 percent, with an even lower effective tax rate of 25 percent for manufacturers. The U.S. has one of the highest corporate tax rates in the world, but many businesses avoid the full cost by taking advantage of deductions, credits and exemptions that Obama wants to eliminate.
Obama wants to do away with corporate tax benefits like oil and natural gas industry subsidies, special breaks for the purchase of private jets and certain corporate tax shelters. He also wants to impose a minimum tax on foreign earnings, a move opposed by multinational corporations and perhaps the most contentious provision in the president's plan.
While Republicans have called for a corporate tax overhaul, it was unclear whether they would sign on to Obama's offering. The president has made little progress toward getting Republicans to sign on to a "grand bargain" of tax increases and spending cuts to reduce the deficit.
When Obama unveiled the corporate tax plan last year, congressional Republicans called for even deeper cuts for the business world. His campaign rival, Mitt Romney, wanted a 25 percent corporate tax rate.

Tennessee GOP will skip visit by President 

Obama in Chattanooga


President heads to Amazon center in Chattanooga

Jul. 30, 2013 4:49 AM   |  
3 Comments
Barack Obama
President Barack Obama is scheduled to be at the Amazon distribution center in Chattanooga today. / Susan Walsh / File / Associated Press

When President Barack Obama comes to Tennessee today to celebrate a business success story, don’t expect the state’s top officials to give him a big, bipartisan hug.
Each of the Volunteer State’s top three statewide elected officials is a Republican, and each is walking a political tightrope as the Democratic president prepares to head to the Amazon distribution center in Chattanooga. But none of them will appear with him.
Gov. Bill Haslam needs the Obama administration’s help with a proposal to buy private insurance for poor Tennesseans who don’t qualify for TennCare, the state’s expanded version of Medicaid. But he will have to sell that plan to state Republicans who don’t care for Obama all that much, a job that will require additional finesse. Beyond that, he might not want to get too close to the president if he’s nurturing any national ambitions of his own a year away from seeking a second term as governor.
U.S. Sen. Lamar Alexander, a former governor, has a reputation for bipartisanship but is trying to bat away attacks from his right flank as he, too, runs for re-election in a year.
Tennessee’s other senator, the recently re-elected Bob Corker, has the least to lose right now and, as a former Chattanooga mayor, the most obvious connection to the Amazon event. But even though he playedgolf with Obama earlier this year, Corker also might have decided to stay away for political reasons.
Haslam’s public schedule, released two days after the White House announced the Chattanooga trip last week, shows him making five appearances in other parts of Tennessee today.
“The governor won’t be there,” spokesman Dave Smith said in an email, adding that Haslam learned of the president’s trip on Wednesday. “He had a full day planned in the Upper Cumberland region (today), and he plans on keeping those appointments.”
Haslam does not have any other public events scheduled in the state for the rest of the week.
An Alexander newsrelease said the senator is scheduled to co-host “a roundtable focused on expanding school choice for parents” today in Washington. That event also will feature U.S. Sen. Rand Paul, the Kentucky Republican and tea party favorite with whom Alexander clearly doesn’t mind being seen these days. He co-hosted a similar event with Paul on Monday in Nashville.
Alexander criticized Obama in a written statement.
“First, I’d like to hear the president explain to Tennessee employers how they’re going to add new jobs and at the same time pay all the additional costs imposed by the president’s health-care law. And second, I hope he’ll reassure Tennesseans that his new labor secretary and National Labor Relations Board appointees won’t do anything to undermine our right-to-work law, which has helped Tennessee attract more than 100,000 auto jobs over the past 30 years.”
A Corker spokeswoman said the senator, who was Chattanooga’s mayor from 2001 to 2005, will be in Washington, too.
It’s the last week of this work session and a very busy day,” Laura Herzog wrote. “Sen. Corker has a banking committee hearing, a foreign relations business meeting, and nominations hearings and votes are possible.”
In a statement with a softer edge than Alexander’s, Corker said: “Chattanooga is one of those great cities in the world, so it’s easy to see why any president would want to visit. In addition to our outstanding Amazon facility, I hope the president’s trip will also highlight other things that make Chattanooga a great place to live and work: a vibrant downtown and riverfront, the fastest Internet connection in the U.S., and the world’s first and only LEED Platinum certified car factory — VW Chattanooga — which has created more than 5,000 jobs in the region.”
Corker played golf with Obama at Andrews Air Force Base in May. He also went to dinner with the president and 11 other Republican senators in March, The Washington Post reported.
U.S. Rep. Chuck Fleischmann, the Republican who represents Chattanooga in the House of Representatives, doesn’t plan on attending the Amazon event, either. He put out a statement last week lambasting the president’s policies.

'Great things happening'

While the Tennessee Republican Party’s senior statesmen won’t be in the Scenic City today, the state party’s anti-Obama message will. The party said it has bought time on Chattanooga broadcast and cable TV stations to air an advertisement “about the great things happening here in Tennessee because of Republican principles in action.”
“We hope the president uses this opportunity to see what real leadership looks like and takes those lessons back to Washington,” Chairman Chris Devaney, who planned to be in Chattanooga on Monday and today, said in a news release.
In an email, party spokesman Brent Leatherwood called the TV ad purchase “significant” for a non-election year and said the party also is “coupling the television ad buy with a heavy online buy — utilizing social media outlets, Google Ads, etc. — to appropriately welcome the president to Chattanooga.” He did not provide specific amounts.
Meanwhile, Obama will get some Democratic support from Nashville. Haley Davidson, a spokeswoman for U.S. Rep. Jim Cooper, confirmed that Cooper would travel to Chattanooga for the Amazon event. Cooper and U.S. Rep. Steve Cohen of Memphis are the only Democrats in the state’s 11-member congressional delegation.
Amazon said Monday it plans to add 7,000 jobs nationwide, including an undisclosed number at Murfreesboro and Chattanooga warehouses. The White House said Obama would go to Chattanooga to give “the first in a series of policy speeches on his better bargain for the middle class.”
“Tuesday’s speech will focus on manufacturing and high-wage jobs for durable economic growth, and the president will discuss proposals he has laid out to jump-start private sector job growth and make America more competitive, and will also talk about new ideas to create American jobs,” the White House said.
Contact Michael Cass at 615-259-8838 ormcass@tennessean.com. Ask him a question on Twitter: @tnmetro.

Wednesday, July 24, 2013

U.S. STEM FUNDING (Update: Reminded of Rising Above the Gathering Storm, Revisited quote "Gentlemen, we have run out of money. It is time to start thinking.")

Congressional Panels Dump on STEM Reshuffling Plan

on 19 July 2013, 1:35 PM

si-Lamar_Smith3.jpg
STEMming the tide. The House science committee, led by Representative Lamar Smith (R-TX), is one of several panels weighing in against the proposed realignment of STEM education programs.

Fuhgettaboutit.
That's the response this month from several congressional panels to the Obama administration's plan to radically realign the federal government's $3 billion annual investment in STEM (science, technology, engineering, and mathematics) education. The latest—and sharpest—criticism came yesterday from the Senate Appropriations Committee as it approved a 2014 spending bill covering NASA, the Commerce Department, and the National Science Foundation (NSF).
The administration's plan, unveiled in April as part of its 2014 budget request to Congress would cut in half the 226 STEM education programs now being funded at 13 federal agencies. White House officials say that their goal is to both eliminate redundant and ineffective programs and give authority to the Department of Education, NSF, and the Smithsonian Institution to lead federal efforts in four key areas: K-12 education, undergraduate and graduate training, and informal science education.
But so far Congress isn't buying those arguments. Its spending and authorizing committees seem to agree with most STEM educators that the White House hasn't explained why the reshuffling is needed and that the proposal scraps many effective programs. Educators have also complained that White House budget officials are ignoring the unique expertise and tools that exist within so-called mission agencies like NASA and the National Institutes of Health (NIH). And they say that the White House failed to seek their input about the best way to improve STEM programs.
The Senate spending panel basically trashed the idea in report language approved yesterday as part of a $52 billion Commerce, Justice, and Science (CJS) bill that funds several federal agencies. "While the committee maintains its support for greater efficiencies and consolidation … [it] has concerns that the proposal has not been thoroughly vetted with the education community or congressional authorizing committees and lacks thorough guidance and input from Federal agencies affected by the proposal."
The congressional panel questioned both the basis for the reshuffling and the idea of creating lead agencies. "The administration has yet to provide a viable plan ensuring that the new lead STEM institutions … can support the unique fellowship, training, and outreach programs now managed by other agencies. Conversely, what is proposed as a consolidation … is really the elimination of many proven and successful programs with no evaluation on why they were deemed duplicative or ineffective."
Responsibility for STEM education is spread across many congressional committees, each of which exercises oversight of a handful of federal agencies. In the past few weeks, half a dozen panels have addressed the administration's plans for STEM education. And while the CJS language may be the harshest, none of the committees has embraced the reorganization.
A bill approved yesterday by the House of Representatives science committee to reauthorize NASA programs, for example, rejects the two key elements of what the administration has proposed—stripping the agency of most of its STEM education agencies and putting the rest under one roof. "The administration may not implement any proposed STEM education and outreach-related changes proposed [for NASA] in the president's 2014 budget request," the bill flatly declares. "Funds devoted to education and public outreach should be maintained in the [science, aeronautics, exploration, and mission] directorates, and the consolidation of those activities within the Education Directorate is prohibited."
Likewise, the House version of the CJS spending bill would restore money for STEM education activities at NASA and the National Oceanic and Atmospheric Administration and put the kibosh on a realignment of undergraduate STEM education programs at NSF. "The committee supports the concept of improving efficiency and effectiveness, through streamlining and better coordination, but does not believe that this particular restructuring proposal achieves that goal," the legislators explain in a report this week accompanying the spending bill. The report also notes that "the ideas presented in the budget request lack any substantive implementation plan and have little support within the STEM education community."
The chair of the House panel that crafted the language, Representative Frank Wolf (R-VA), has long felt that the federal government does a poor job of spreading the word about what works in STEM education. And he doesn't think that the administration's new strategy adequately addresses that problem, either. Wolf said the White House has broken its promise to provide a "coordinated and robust strategy for dissemination" and replaced it with a "limited initiative at the Smithsonian Institution that would be funded by eliminating many of the programs whose content was to be disseminated and which would not capture all potential inputs from across the government."
Senate appropriators were equally dismissive of the reorganization. Last week, they approved a massive spending bill covering NIH's parent agency, the Department of Health and Human Services, and several other departments that would put the brakes on the administration's plan to dismantle NIH's Office of Science Education and a related grants program supporting informal health science education. "The Committee is not convinced that the quality of these programs would be maintained if they were moved to other Federal agencies," states a report accompanying the spending bill.
The bill also rejects the administration's plans to beef up STEM education at the Education Department. Instead of endorsing a request for $414 million worth of programs under the new umbrella "STEM Innovation," the panel allocates $55 million for STEM innovation networks under an existing program and less than the White House requested for a handful of programs aimed at improving STEM teaching and bolstering online learning. The House has not yet taken up an NIH spending bill.
The proposed STEM reorganization fared best in the two congressional spending panels that fund the Department of Energy (DOE). The House version of the so-called energy and water appropriations bill, approved by the full body on 10 July, states that the spending panel "is still evaluating" the plan. At the same time, it instructs DOE officials to meet with NSF to figure out how to fund a graduate fellowship program in the computer sciences that was put on the chopping block. The Senate counterpart to the bill, which has not gone to the floor, makes no mention of the proposed reorganization.


A U.S. Makeover for STEM Education: What It Means for NSF and the Education Department

on 18 April 2013, 2:00 PM

A proposed reshuffling of federal STEM (science, technology, engineering, and mathematics) education programs in the United States would move the Department of Education (ED) and the National Science Foundation (NSF) to the head of the class. Their new status would be a major change for the federal government, which now spends nearly $3 billion on 226 STEM education programs run by a dozen agencies.
Many of those programs were created to address a specific problem or at the behest of Congress to serve a specific constituency. However, the resulting fragmentation has hampered efforts to coordinate and assess the impact of the government's investment. The proposed realignment, part of the president's 2014 budget request to Congress, would slice the overall number of programs in half by slashing the education activities of mission agencies such as NASA, the National Oceanic and Atmospheric Administration, and the National Institutes of Health.
The reorganization unveiled last week surprised science educators, legislators, and even other federal officials. While the upcoming debate in Congress is likely to focus on whether some of the programs targeted for elimination should be preserved, the broader issue is the wisdom of creating two executive branch heavyweights in STEM education. Under the proposal, ED would oversee federally funded activities to improve elementary and secondary school science education, while NSF would lead the way in undergraduate and graduate STEM education. (The Smithsonian Institution was given the green light, and $25 million, to expand its activities in informal, or nonclassroom, science education.) The realignment is designed to tap into ED's extensive ties to, and experience working with, local schools as well as NSF's expertise in funding high-quality STEM education activities.
The administration has targeted 78 programs for elimination, and an additional 49 would be consolidated. But it has also proposed 13 new programs, and its 2014 budget request of $3.1 billion for all STEM education activities would be 7% higher than what was spent in 2012. (Figures for 2013 are not yet available).
Yesterday, presidential science adviser John Holdren told the House of Representatives science committee that the reorganization would also "leave intact" programs aimed at attracting underrepresented groups into STEM fields. "There has been a very serious effect to preserve the programs that most leverage the unique assets of the mission agencies, including programs that reach women and other underrepresented groups in STEM," Holdren explained during a hearing on the administration's overall 2014 request for research.
To learn more about the proposed reorganization, ScienceInsider spoke last week with top officials at each agency. Joan Ferrini-Mundy is head of NSF's education directorate, and James Lightbourne oversees graduate education within the directorate. ScienceInsider also exchanged e-mails with Camsie McAdams, ED's senior adviser on STEM education. These interviews have been edited for brevity and clarity.
At NSF:
Q: What does it mean to be a lead agency?
J.F-M.: Being the lead means we have a responsibility to make sure that there is an anchor program in place that takes into account the particular interests and mission of other programs that fall into this category across government. So what we are doing is serving as a focal investment mechanism for the government. These ideas are in place in the budget, but the implementation has yet to be worked out.
Q: Is the additional $89 million that NSF would receive under the president's request devoted to expanding existing NSF programs in the two priority areas?
J.F-M.: The expectation is that we put in place these programs at the graduate and undergraduate level that will be coherent and bigger, to make sure we will be serving a government-wide purpose. The idea is to reach more students and teachers more effectively.
Q: A lot of programs are tied to the mission of a particular agency and make use of tools such as ships or nuclear reactors. How will NSF be successful without access to those facilities?
J.F-M.: Part of the model will be to see what's possible with other agencies regarding the use of those special facilities. It may be that a good place for us to start is with NSF's own centers and facilities. That's another place where we want to be sure that it's part of what is available to them.
J.L.: We've been experimenting with this in the past few years in the Graduate Research Fellowship [GRF] program. The idea is that the fellows will have opportunities through industry or other agencies. A good example is with DARPA [Defense Advanced Research Projects Agency]. Two years ago they had identified a couple of GRFs who wanted to do an internship at DARPA. Both the students and DARPA benefited.
You're right. We don't have the facilities and expertise to develop those programs. So it's important to work with other agencies.
Q: Since each agency has been assigned a priority area, what NSF programs in K-12 or informal science will be moving to ED or the Smithsonian Institution?
J.F-M.: This budget request contains no significant decrease for programs in those areas. Our intention is to continue with what we've been doing; these are research and development programs that provide the tested, evidence-based models and materials that can be used by others. So they are still crucial pieces of our portfolio.
Q: Doesn't that run counter to the idea of designating a lead agency?
J.F-M.: The details will take shape over the coming months. But there is a strong focus on engagement. The place where that will begin is with engagement of the public at different levels through what the Department of Education and the Smithsonian now do. These agencies are working very closely together, and there are a lot of questions that we will tackle in the coming months.
We've been talking about them within the limits of what we can do prebudget. Now that the budget is out, these conversations will become much more open.
Q: Is it a new role for NSF to take on the missions of other agencies?
J.F-M.: I wouldn't say we're trying to accomplish the missions of other agencies. We're trying to make sure that we have strong programs in place that select and give learning opportunities to students who will be able to succeed in science across a wide range of fields.
At ED:
Q: Will ED be increasing its roster of STEM specialists or will it rely on NSF and the mission agencies to carry out its new role in STEM K-12?
C.M.: In the 2014 budget, ED has proposed an Office of STEM and anticipates hiring additional staff to manage any new programmatic initiatives. But the specific structure is still to be designed. We are relying on strong partnerships with NSF and the mission science agencies and will increase capacity at ED to help manage those relationships and run the new initiatives.
Q: How much more money is ED getting as the leader for STEM K-12?
C.M.: The reorganization resulted in approximately $180 million in redirected funds, split between NSF, Smithsonian, and ED. ED's overall increase reflects a portion of those redirected funds plus proposed new investments in ED's STEM Innovation initiatives (STEM Innovation Networks, STEM Teacher Pathways, STEM Master Teacher Corps, and the STEM Virtual Learning Network).
Q: Is ED ending any programs or activities that now fall under the priority areas to be headed by NSF and SI?
C.M.: ED does not anticipate holding another Teacher Incentive Fund-STEM program in FY '14. The reorganization protects the investments across all agencies that serve underrepresented groups, including ED's investments for minority-serving institutions. We are actively working together with NSF to coordinate our approach on undergraduate STEM education. The delineation of these additional agency roles does not imply that NSF will discontinue its important work on K-12, or that ED would not continue its role in postsecondary STEM education.
Q: Where will the STEM Innovation Networks (STEM-INs) program be housed within the department? What's the projected size of a typical grant? Will the networks be linked in any way to the Effective Teaching and Learning: STEM program?
C.M.: We are determining the appropriate placement for the STEM-INs program pending further discussion and pending appropriation of programmatic funds. The size and term and number of awards are still being developed. We are considering ways to preference the Effective Teaching and Learning: STEM program as a way to increase the impact of both STEM-INs and the ETL:STEM funding, but again, these are design considerations that will be developed through a policy process.
One of the goals of STEM-INs is to prepare students for college-level work, and a postsecondary institution would be a required partner in the STEM-INs partnership structure. Their role is not just to provide alignment to college curricula and expectations for postsecondary study, but also potentially to be a research partner, as the evaluation design component of STEM-INs is critical. We are working very closely with our colleagues at NSF and the other agencies to make sure we have a coherent, targeted approach that serves more teachers, more students, more effectively.

@STEMconnector and Next Steps Institute Town Hall Meeting Speakers (Register for: July 30th, 2013 5:00PM ET)

STEMconnector® and Next Steps Institute
Proudly Present: 

STEMconnector®/Next Steps Institute Town Hall: Speakers Announcement
Promising Practices for Industry Engagement in STEM Schools
July 30th, 2013 at 5:00 PM ET
STEMconnector® and the Next Steps Institute are pleased to announce the speakers for the next webinar to be held on July 30 at 5:00 PM ET. The discussion will focus on models of corporate engagement in supporting STEM schools. Confirmed speakers include:
1) 3M Foundation - Barbara Kauffman, Manager, Education Giving 
2) DuPont Corporation - Phyllis Buchanan, Manager, DuPont Office of Education 
3) Fluor - Torrence Robinson, Senior Director Community Affairs and Fluor Foundation 
4) InterTech Group - Jonathan Zucker, President 
5) Verizon Foundation - Kristin Townsend, National Program Manager, Verizon Innovative Learning Schools
As providers of employment for millions, there is a compelling case for increased industry engagement with schools and districts to promote STEM education. Corporations have resources both in terms of human and financial capital that are often sorely needed by schools and districts. Also, employers understand the skills and competencies required to be successful in the workforce better than any group. Finally, employers and their employees have a vested interest in improving outcomes both as parents and community members. Industry investment in STEM education brings both short and long term benefit to both the companies and students. 
As corporations increase support for STEM education, innovative models of engagement have emerged. This interactive webcast will offer 5 different and powerful stories of how industry support is transforming how students learn. From supporting teacher training to technology integration to envisioning entirely new school models, these companies are leaders in STEM education and leaders in developing public-private partnerships that are changing the game. 

We invite you to join us for a lively discussion!
 
This event will be webcast via Google+ Hangout.  Login information will be sent following registration.  You can also register by visiting 
SAVE THE DATE - This is the second in an exciting new series of Town Hall webinars on the topic of STEM Schools. OAugust 20th, 2013we will host the third and final Town Hall in this series, "Field Report: STEM Schools in Action", with perspective from the STEM school supporters, administrators and teachers. Tune in to STEMconnector® and the Next Steps Institute for more information as the Town Hall date approaches.

Wednesday, July 3, 2013

Connecticut Science Center (Update: Model the Practice!)

Conn. Science Center to expand teacher training

HARTFORD, Conn. (AP) — The Connecticut Science Center in Hartford is announcing plans to enlarge its professional development programs for teachers.
Gov. Dannel P. Malloy is scheduled to join officials from the center Tuesday morning to announce a major expansion of the training initiative.
Besides Malloy, the center’s CEO Matt Fleury, state Education Commissioner Stefan Pryor and Hartford state Sen. John Fonfara are expanded to attend the event at the facility’s Pfizer Foundation Science Discovery Center.
Various professional development programs are currently offered at the science center, including week-long immersion workshops in inquiry-based learning and teaching. There are also workshops to train teachers about the various exhibits and programs available at the science center before they bring students for field trips.
Additional workshops instruct teachers on ways to integrate science with other subject areas.

Tuesday, July 2, 2013

Strategic Thinking Meme: Automotive Transportation & Mobile Telecommunications (Update: SMART & SEXY!)

Detroit 3 shaping future with infotainment paths

Carmakers battle to connect technology systems and drivers

By Alisa Priddle Detroit Free Press Business Writer
   General Motors is the pioneer, Ford the innovator and Chrysler the sleeper dark horse in the battle for the best infotainment system among domestic automakers.
   Detroit’s automakers have followed three distinct paths to allow drivers to play their music, get directions, make calls and stay constantly connected while behind the wheel. All have bugs. All have advantages and disadvantages. Each carmaker is determined to provide the best system to differentiate themselves and sell more vehicles.
   “If you ignore connectivity, you’ll go out of business,” said Mike Hichme, GM senior manager for advanced infotainment and design. A large screen and Bluetooth are essentials. “(About) 70% of customers want a form of connectivity. No one can afford to take a pass.”
   Less than 10% of vehicles globally have GPS chips and cellular technology imbedded right into their cars to transform them into a phone on wheels. But that penetration should double by 2015 and continue to grow to 50%, said Francesca Forestieri, a connected vehicle expert with the GSM Association, an international trade organization of mobile operators.
   “By 2025 it’s clear all cars will be connected in multiple manners,” she said. The trend now is to offer different options, she said, from imbedded computer chips to the ability to tap into smartphones seamlessly.
   Detroit’s automakers have tackled the problem from different angles, resulting in unique solutions.
   GM’s OnStar, developed in 1996, is the granddaddy of the field, known as telematics. But Ford’s original Sync system was deemed so revolutionary that in 2007 it eclipsed GM as the technology leader, causing angst at OnStar.
   But Ford, buoyed by Sync’s success, pushed too far too fast in designing its successor, MyFord Touch, that replaced buttons and knobs with a touch screen and multiple menus for simple functions. The combination of bugs with the system and consumer complaints about its complexity put a black mark on Ford’s overall quality record. Ford has addressed many of the bugs and continues to update the software.
   Chrysler’s Uconnect adopts aspects of OnStar and Sync, earning it praise among buyers and critics after years of being a relative un- known for its efforts in this area.
   General Motors
   GM’s OnStar was introduced as a subscription service offering safety and concierge services. You pushed the OnStar button to connect to a call center where agents knew your location from GPS chips and the cellular technology made the vehicle act like a built-in phone. The car could even call emergency vehicles if airbags deployed in an accident and the driver was unable to make the call.
   GM later augmented OnStar by adding the ability to sync the driver’s smartphone to its vehicles for hands-free access as another way to be connected.
   GM has announced plans to introduce 4G broadband speed in a bid to regain leadership. Offering 4G through the car would bypass the need to sync a smartphone and allow drivers to retrieve voice mail and text messages through the car. Having 4G could turn the car into a Wi-Fi hot spot, allowing passengers to access the Internet with other computing devices.
   Today each GM brand has a customized infotainment system with different names, prices and degrees of sophistication.
   Chevrolet has the low-cost MyLink system that relies on Bluetooth to access online content by smartphone. Buick and GMC call their similar system Intellilink.
   The Cadillac User Experience (CUE) is a high-end system delivered through a black-and-chrome touch screen with no conventional buttons or knobs.
   Hichme and Stuart Norris dreamed up CUE in 2008 to tout Cadillac’s technological prowess, simplify cockpits that were a sea of buttons and standardize audio systems for a lineup where no two models had the same radio. CUE has natural voice recognition and presets that can be used for music, contacts or directions.
   The sleek system debuted on the XTS a year ago and continues to roll out across the lineup, including the new ATS and the SRX.
   CUE, like MyFord Touch, drew criticism from Consumer Reports, which found its touch screen hard to use while driving.
   Hichme anticipated criticism for not having traditional buttons. But that is different from early knocks against MyFord Touch when “50% of issues were bugs, not dissatisfaction with the system,” Hichme said. “None of us are immune to that (software issues).”
   Aaron Bragman of Cars.com  , said configuring CUE like an iPod should catch on, but GM still has to fix some bugs and the lack of buttons is generating complaints.
   Dave Sullivan, analyst with AutoPacific, has encountered problems with CUE. “When something doesn’t work you get frustrated and then distracted which is not OK in a car.”
   Ford
   Ford’s MyFord Touch system has had the roughest go of the three technologies.
   Instead of imbedded computer chips in the car, Ford’s original Sync system, developed with Microsoft, made the car an extension of the driver’s smart-phone. Constant software updates would make it possible to keep up with ever-advancing mobile technology that every Ford vehicle could operate.
   Sync was a mammoth success and made Ford an instant technology leader.
   But the next-generation MyFord Touch — which centered on a new touchscreen technology made popular by Apple products — was glitchy and hard to operate. Drivers said the loss of dials and knobs made it dangerous to operate while driving. The complaints caused Ford’s overall quality scores to plummet and it could be a couple years before they rebound, says Dave Sargent of J.D. Power and Associates, which measures vehicle quality based on consumer surveys.
   Ford has extended warranties and offered several rounds of software patches with another coming this summer. And two years ago Ford started restoring buttons and this will continue as each model is redesigned in the years ahead. Similar moves are under way with MyLincoln Touch, which is the most sophisticated version of the system for the luxury brand.
   “I think we’re in good shape with changes made to MyFord Touch,” Joe Hinrichs, Ford president of the Americas, said on Thursday.
   The system is on 80% of Ford vehicles compared with competitors who offer sophisticated systems on less than half their lineup, Hinrichs said. The math means Ford will get more complaints, but he expects it to level off as the competition expands its use of similar technology.
   “Our goal is to continue to be the leader in the technology,” Hinrichs said.
   Sargent of J.D. Power agrees Ford took a chance in being first but that will pay off down the road as the automaker also was able to get the jump on working out bugs and addressing consumer concerns.
   “We have cut our ‘things-gone-wrong’ by half,” said Raj Nair, Ford’s head of product development.
   Chrysler
   Chrysler is skirting similar criticism with its Uconnect system, which incorporates the best aspects of a number of other systems.
   Uconnect is a hybrid of imbedded cellular technology and subscription services as well as the ability to sync a smartphone. Uconnect also introduced a 3G broadband modem to make the vehicle an Internet hotspot that other computing devices can tap into.
   A driver can choose to subscribe to a service (much like GM’s OnStar) and use the car’s built-in phone. Or a driver can choose to sync their own smart-phone through the car’s infotainment system and use it to make calls and access music and the Internet.
   “Some like the simplicity of not using (their own smart) phone. It works when the ignition is on. Others say their whole life is on their phone and they want to link it to their car,” said Marios Zenios, who heads Chrysler’s Uconnect team.
   Zenios joined Chrysler in 2008 from Motorola, which pioneered the original flip cell phone that connected with a car’s GPS. When he arrived, Chrysler was working on a new system with a big screen and grappling with key decisions. Should the system be imbedded or phone-based — in other words, OnStar or Sync in nature?
   “We thought it would restrain customers if we picked one or the other,” he said. “So we ended up with both.”
   That led to the second decision: How advanced should it be?
   Uconnect strikes a compromise. There are mechanical controls as well as the 8.4-inch touch screen. The new Ram and Viper have an imbedded 3G modem that makes them a Wi-Fi hotspot.
   Meanwhile, Chrysler’s strategy is: “Let the consumer decide when to migrate from mechanical controls to touch screen,” Zenios said.
   Analyst Sullivan loves it. “It has large buttons, has fast response rates and just works. It is simple and does what it is intended to do.”


Chevrolet has MyLink, a low-cost option that uses Bluetooth to access online content by smartphone. Buick and GMC have a similar system branded Intellilink. Cadillac has the more sophisticated CUE system with a sleek touch screen for most commands. CUE can access data through a smartphone or using the embedded OnStar data pipe. Most GM 2015 models will be embedded with 4G mobile broadband for wireless connectivity.
MyFord Touch has its signature 8-inch touch screen with color-coded corners to denote audio, navigation, phone and climate control.
Uconnect has an 8.4-inch touch screen but also kept many knobs as a second way to control the system. Chrysler also is introducing wireless connectivity.

“Some like the simplicity of not using (their own smart) phone. It works when the ignition is on. Others say their whole life is on their phone and they want to link it to their car,” said Marios Zenios, who heads Chrysler’s Uconnect team.KIMBERLY P. MITCHELL/DFP